What Is Behavioral Economics? Theories, Goals, and Applications

12 min readMar 18
Photo by Kaleidico on Unsplash

Welcome to the fascinating world of Behavioral Economics, where the traditional assumptions of rationality and self-interest are turned upside down. At the core of this field lies the understanding that humans are not always logical and rational beings, and that our decisions are often influenced by psychological factors that we may not even be aware of. In this article, we explore…


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