How to Conduct A Social Media Audit

9 min readJul 11, 2022
Photo by Lisa on Pexels

If you’re a business owner, you probably already know that social media is crucial to your marketing strategy. It’s where people go to learn about new products, take part in conversations, and get updates on the latest news. That’s why we’re here to help you make the most of your social media presence by conducting a social media audit.

What is a social media audit?

A social media audit is an analysis of your current social media marketing efforts and results. You can use these insights to improve your strategy and make sure everyone at your company knows what they’re doing. If you don’t do this kind of analysis regularly, then you’ll miss out on opportunities to improve — and that could mean missing out on sales!

Conducting a social media audit is a great way to get a sense of the strengths and weaknesses of your business’s social media presence.

How do I conduct a social media audit?

The first step is figuring out what you want to analyze: Do you want to look at all aspects of your company’s presence on each platform, or just one or two specific areas? Once you’ve got that figured out, then it’s time for some data-gathering! What kind of data do you want to collect?

Social media is a powerful tool for connecting with your customers and potential customers, but it takes time and effort to be successful. If you are using social media in a way that doesn’t really reach anyone or have any impact, it’s time to conduct a social media audit. This article will outline the process of conducting an audit: what you need to do before beginning; how you can organize everything; and what information should be gathered.

Understand your goals.

Social media audits are a lot of fun. They give you an opportunity to take stock of where your social media presence stands, and figure out exactly how to improve it. So before you do a social media audit, it’s important to know what you’re trying to get out of the audit in the first place.

To help with this, we highly recommend setting goals for your audit before starting. The best way we’ve found is using a SMART goal framework — that means:


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