The job of a startup is to grow fast. There are a number of ways to grow. You can grow by getting press, or users, or partners, or funding. No matter how you grow, though, there’s one thing you must do: the customers have to notice. If they don’t notice, it’s as if you weren’t growing at all.
Being customer-focused means being in contact with the people who are using your product, as early as possible, and getting feedback from them continually.
Good quality is never an accident. It comes from paying attention to what you do and how you do it; from carefully listening and watching, and then reflecting on what you’ve observed. It requires methodical effort, intelligent planning, and a deep understanding of the people for whom you are making your product.
Quality is always the difference between a good product and a bad product.
Some companies have a relentless focus on improving product quality. Every department is expected to contribute, and there’s a strong emphasis on automated monitoring. The most impressive companies seem to feel that there’s always room for improvement, and they get constant feedback from their customers (internal and external). It seems like the pursuit of quality is a way of life.
To improve quality, you need to improve the ability to find and fix problems in their early stages. And you need a high tolerance for failed experiments.
There are four key elements of developing a great product quality. The first is hiring the right people and have them in the right roles. The second is about how you give feedback to help your team improve their work and it is through high-quality feedback loops. The third is to give your teams the resources they need to succeed and improve their productivity is a big part of that. Lastly, is about making sure that people push each other. Teams work best when people have a high level of self-awareness
A company improves the quality of its product by refining its process for developing new products. In general, each new product has a number of flaws, most of which can be traced to flaws in the development process. By getting better at the development process, companies gradually eliminate those flaws and improve the quality of their products.
You should make sure that every single unit of your product looks, feels, and works as well as possible so that any customer who receives a product from you will be delighted by the quality. The idea is that if customers are delighted with the quality of your product, they will be more likely to buy again and to recommend you to others.
Quality is not a product. It’s a process. Improvement means learning to do the processes better, not producing things that are more made perfectly.
According to Dr Joseph Juran, “Quality is never an accident. It is always the result of a commitment to excellence, intelligent direction and skilful execution; it represents the wise choice among many alternatives.”
Great products start with real customers who feel they gain some kind of advantage or improvement in their life from using your product. At startups, it’s especially important to keep this goal in mind because founders are often tempted to stray from this course.
What makes great companies great is not just their product or service’s quality, it’s the dedication they make to the improvement of their product or service. Quality is something that is a direct result of dedication, and the only way to make sure your product stays excellent for your customers is to always stay dedicated to the quality of your company.
As engineers, we thought the way to make products high quality is to complete every feature you put into them. But as you release more and more features, the complexity of the product keeps growing. The growth in complexity eventually erases all the good job we did initially. To add on, it is increasingly hard to understand why a product ends up user-friendly or not if we do not understand customers insight.
Product quality is the most important factor in a company’s success. Consumers rarely complain that products are too good, and no company ever went out of business because its customers were happy. So why do so many companies fail to make higher quality products?
Product quality is the difference between a good product and a bad one. If a company makes high-quality products it will succeed; if it doesn’t, it won’t. This statement is almost self-evident; most people take it for granted. Yet it represents a breakthrough in thinking because quality has always been seen as something you add to a product, not as an integral part of its very essence. Traditional thinking was that products are good or bad by virtue of their visible characteristics — appearance, style, performance.
Product quality is intimately linked to the product’s purpose. If customers can’t tell what a product does, then they can’t tell how well it does it.
Some companies fail to grasp the difference between two ways of thinking about quality. The first way to think about quality is that it is a set of specifications. Meeting those specifications makes a product good enough. Another way to think about quality is as a process: Making and keeping a product good requires constant attention and improvement. When you think of quality as a set of specifications, it’s easy to understand how a “good” product can also be deficient in some way. You aim for an acceptable minimum standard
We think quality is expensive, it’s not because quality itself is expensive, but because of the way, everyone in your business thinks about quality. Let me turn that around and make it less vague: if you want to lead an organization to systematically deliver higher quality products at a fair price, then make your team build a culture that breathes quality.