Email marketing that converts
Email emerged many years before a lot of people started using it, but it began to become a major commercial success in the mid-1990s. Everyone loved it… but nobody really knew how to use it effectively.
Email is a phenomenally powerful communication tool, and it’s also ubiquitous. It’s hard to remember what life was like before we could send messages to anyone, anywhere. Yet we only use email in a fraction of the ways it could be used
The reason for this gap between potential and actual use is simply that people have not yet worked out how to use email well. Email marketing, when done right, is still one of the most powerful tools for building a community and generating sales.
It’s easy to dismiss email marketing as a relic from the 90s. But for businesses that want to reap the benefits of newsletter and marketing email campaigns, it’s hard to beat when it comes to pure ROI.Email marketing can produce a high return for a relatively low investment.
A high-level overview of overall email marketing statistics for 2020: Average open rate: 18.0% Average click-through rate: 2.6%
Email marketing success does not happen overnight. It takes a lot of hard work to run effectively — you need to build a list, create compelling content, offer incentives if you want people to open your emails, make them look nice etc.
You might have already seen email correspondence — it isn’t just a ‘hi there if you click this link you can buy our product’ anymore. No, with the rise of online shopping and increasing mobile usage, emails have become a lot more involved and personalized.
Text-only emails aren’t old fashion, they’re direct.
Text-only emails have been the norm for quite some time now. Whenever we create a new email marketing campaign, we are probably going to have text-only emails. Text-only emails aren’t dated, they’re direct. Being direct with your subscribers is smart since it will tell them what you want, and they will be compelled to read it.
For one thing, if you write a short, plain-text email, you don’t have to worry about whether the recipient will be able to open it. Plain text is universally compatible with every computer system, email program, and phone. You don’t need to remember what format the other person prefers — just use plain text to send your message, and they can handle the rest.
People who argue that text-only emails are old fashion and ineffective either haven’t tried using them at all
Your email subject line is everything your call-to-action is not.
A bad subject line can waste a ton of your time, money and effort, which is why you should spend more time on your subject lines than on call-to-action buttons.
The title of an email is usually the only thing in an email that’s guaranteed to be read by all recipients. It is much more important to make a great subject line than it is to write a great call-to-action.
Many articles paint a picture of call-to-action being paramount. This is what matters when readers aren’t buying or taking the action you want them to. The fact is, if the reader isn’t clicking your link in the first place, it doesn’t matter how good your call-to-action is
If you’re not getting good emails open rates, there’s a good chance that your email subject line or campaign call to action might be to blame. If you want people to open and read your emails, then you need to make sure they want to.
The cold, hard, truth about email marketing is that most of your correspondences go straight to spam. It’s difficult to even get your communications opened or let alone acted upon. It takes a lot more than a catchy subject line and brilliantly constructed CTA(Call to Action) to get your emails noticed.
As long as your content is interesting and useful, it doesn’t matter how long your emails are.
It’s a pretty common myth that newsletter emails should be kept under 500 words to avoid subscribers unsubscribing. But the truth is, as long as it’s engaging, it doesn’t matter how long your email is. Content plays a huge part in capturing your subscribers’ attention.
Email doesn’t have an ideal length because it all depends on what you are sending out. Sometimes the email is just for a quick announcement. Other times the email is packed with product details and details about a specific product.
There are many myths surrounding the length of your emails. Some say that short and to-the-point is better, while others say the longer length is more effective. As long as your email is engaging and gets your point across in a clear manner, there is no hard rule as to the perfect email length.
Avoid your emails ending in the junk folder by testing with Mail-tester.com
A lot of email marketers are giving up on email marketing campaigns because their emails are ending up in the junk folder. So what do we do to ensure that our email doesn’t end up in the same place? We can get a little help from Mail-tester.com.
Have you ever sent an email and thought to yourself I hope this email will get delivered? Mail-tester is the service used by professionals to improve their email deliverability. It enables you to ensure that your emails won’t end up in the junk folder of your recipients. You may be surprised but the response rate can increase even by 20% if your recipient’s mailbox is clean!
It’s important not to overwhelm users with emails, but it’s also important to send enough so they don’t forget about you.
If you are sending emails more than once a day, there is a risk they will get lost in the deluge. If you send less than once a week, people might assume you’re not there and stop paying attention. Shoot for the middle ground.
Have you ever checked your email and been bombarded with a ton of messages? I’ve personally experienced this many times. Even though most people know that we get a ton of emails, we still feel overwhelmed to the point where we feel like our inbox is overflowing. This is because we can’t keep up with the number of messages coming in.
An email a day is overly aggressive (less frequent emails have better open and click-through rates) and those emails that are sent once a month just seem to disappear.
Sometimes let your email show your humanity. Sell nothing. Share a joke, pass on valuable information etc.
This is the only way to let your readers know that you’re accessible, making you a more relatable, trustworthy source of content.
What I have found is when you let your email show your humanity, it makes you more approachable and helps to form connections.
Sell as little as possible. Suggest something helpful, amusing, informative. Allow people to make their own judgements about your ideas and your trustworthiness. If you have strong reasons to believe in something you are selling, let that be seen in your enthusiasm and your passion. But don’t push, shill or spam.
It’s possible to spend too much time “selling.” We’re so obsessed with converting everything we do into something that can be measured in sales or users or attention that we often forget the most important thing: humans.
Be sure and let me know if these tips help…I would love to hear from you. I hope your emails convert with these amazing tips. When your sales increase by 50–100% send me a thank you note. lol
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