Before you write that vision and mission statement...

Heard of the Hedgehog Concept, the ancient Greek word that became more prominent in the book “Good to Great” by Jim Collins?

Some vision and mission statement have no soul, just fancy words, that sometimes makes sense and most times just work of art crafted just to feel good without a clear connection to the actual work.

What if I am work in progress? That’s totally fine.

Understanding where the three models meet or overlap is where you’ll find your Hedgehog Concept: the central vision that should guide your organization’s strategy.

Business Strategist, Building Products for companies using Web and Mobile technologies. Fractional CMO.