Reputation is a firm’s most valuable asset. Winning business away from established companies is hard. It is far easier to grow if people already know, like and trust you. So pay attention to how you treat your customers and employees. …


I want you to pause. Close your eyes and breathe. Focus on your breathing and allow yourself to smile. Open your eyes, head off into the world armed with this positive energy.

Now to be fair, I’m not asking you to drop everything you are doing, leave your job, chase…


Pricing is something we all do, but we don’t think about it very much.

Most startups focus on having the right product before finding the right pricing strategy for their business. That might be the wrong order.

Pricing is an important part of almost any business, and all new businesses…


Strategy is what you do; execution is how well you do it. Strategy is the goal; execution is the plan of attack; they cannot be separated, or considered independently.

This is why it helps to think of strategy and execution as a single process with three distinct stages.

  • Stage one…

The market is simply other people. Competition is not the contest it might appear to be. Two companies are in competition when they are exchanging value with each other. The market is where that value exchange happens, and whoever produces the most value always wins.

Whatever you’re doing — and…


The way you think about things — is the most important factor in achieving success in business or careers. You can have all the skills, but if your business mindset is wrong, you might not be successful. Mindset is more powerful than skill. Skill is easily acquired; mindset is not.


E³ Summit represents one of the largest global demonstrations of youth leadership and activism for the SDGs. I was on the OPEN FORUM: ECONOMY — EFFECTIVE YOUTH EMPLOYMENT AND INNOVATION AS A KEY TO A WORLDWIDE ECONOMIC BLOOM ALONGSIDE KENNETH KWOK, MARTIN STAVENHAGEN, AND AURORA CHISTE.

What an amazing way…


First, let’s get the obvious stuff out of the way. As marketers, we are all familiar with the buyer journey or the sales funnel. It serves us well because it helps us map out our customer’s purchase decisions. It shows us there is logic at work in the decision-making process…


The job of a startup is to grow fast. There are a number of ways to grow. You can grow by getting press, or users, or partners, or funding. No matter how you grow, though, there’s one thing you must do: the customers have to notice. …


Marketing is a purposeful activity with the goal of creating, communicating and delivering value to satisfy the target customer’s needs in regard to products, services and ideas.

The entire discipline of a marketer, every tool, every action and decision that takes place (or doesn’t take place) is made with the…

buzzedison

Helping people and businesses reach peak performance and desired results.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store