Business Strategist, Building Products for companies using Web and Mobile technologies. Fractional CMO.

Your customers are your firm’s most valuable asset. To effectively acquire and keep customers you need to understand the dynamics of why they behave the way they do when they make buying decisions.

Having a working model for customer behaviour can chart the course for the future and provide a more precise way to forecast revenue. A ground-up approach to financial projection and market share analysis.


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